My name is Rob Martinez. I’m a husband to the most beautiful woman in the world and have been blessed with two beautiful, healthy children as well. Originally from Florida, but Southern California has decided to welcome me and my vision for the veteran community, with open arms. When I’m not logging miles on a run or bike ride, I’m probably body boarding in Newport or getting humbled at my local 10th Planet Jiujitsu gym.

Since 2018, I have been striving to build a business that welcomes veterans. Not just as consumers, but as potential career employees within my company. Growth, consistency, discipline and perseverance are attributes I try to exemplify each day as my vision of decreasing the suicide rates amongst military members continues to draw near. Thank you for your love and support as we continue to uphold our motto, “Serving those who’ve served.”

I got out of active duty as a United States Marine in 2017, after completing the selection process for MARSOC and not getting selected. It turns out, just one year later in 2018 I would have the hardest year of my life. I lost 18 friends to suicide. That number is horrifying and as the months went by I quickly realized, that number wasn’t slowing down. I wanted to give service members time. It’s the most valuable thing as humans, we have. I wanted to be able to afford them the ability to use the time that it would take to clean their tactical gear, which on average was 2 days to 2 weeks, to focus on their transition out of the military or on to their next unit.